Think different.
Write different.
Creating for Apple is all about precision, collaboration, and creative excellence at scale. In this role, I’ve learned how to thrive within one of the world’s largest creative ecosystems, partnering across disciplines to deliver seamless brand experiences.
I’ve guided other copywriters on the iPhone In-Store Experiences team to ensure the work met Apple’s standard of clarity, consistency, and storytelling impact for the iPhone 16e, iPhone 17 Pro and Pro Max, and iPhone Air launches.
iPhone Air, iPhone 17 Pro and Pro Max In-Store Experiences Launch
Bite-sized. Hard-hitting. Impossible to miss. Messaging designed for fast in-store impact, aligned seamlessly across teams.
As Copy Lead on the iPhone In-Store Experiences team, I crafted messaging for this breakthrough launch. In retail, the audience has seconds to absorb information, so I shaped copy that struck the right balance between marketing and benefit-driven clarity.
*Certain Apple projects are under NDA and not publicly available or cleared for sharing.
