Under our ECD’s guidance, we brought BMW’s story to life across some of its most high-profile campaigns. I scripted an EV film shoot, led conceptual development for the XM launch, and collaborated across agencies to shape two Super Bowl campaigns from concept to execution.

Alongside the work, I mentored junior copywriters, building their craft and confidence while strengthening the team’s creative voice.

What I’m proudest of is driving the narrative behind BMW’s EV hub, turning complex innovation into a clear, compelling story that connected with audiences worldwide.